College football’s marketing attempts don’t earn any trophies

College football’s marketing attempts don’t earn any trophies
You can’t create tradition. But try telling that to the ever-changing world of college football, where conference realignment has given the landscape all the stability of the staircases at Hogwarts. (Please drop me off in the Room of Requirement; I have a list.) It’s bad enough that conferences are changing the old ways of our people. Getting used to Nebraska as a Big Ten team is one thing ...
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